[01]Going somewhere new
Market Entry
Understand the market, your customers and the competitive landscape, then build a clear plan for introducing your brand and finding your place in it.
Market ResearchGo-to-Market StrategyCompetitor Analysis
Strategic Creative Consultancy
Think it through.
See it through.
REKA WEST helps brands navigate change, enter new markets, expand their presence and build what comes next: combining strategy, creativity and technology across Indonesia, Asia-Pacific and beyond.
rekawest.com/playbook/market-entry
[STRATEGY & EXPANSION]
01. THE CHALLENGE
A global mobility platform was expanding rapidly across Indonesia and APAC, with a need to build a strong, consistent brand presence across diverse markets and audiences
02. OUR APPROACH
Turned regional growth plans into local brand action: adapting campaigns, partnerships and commercial initiatives to different markets while maintaining a consistent brand direction.
03. DELIVERABLES
- Regional Brand Expansion Plan
- Market Launch Playbooks
- Partnership Campaign Frameworks
- Commerce & Merchandising Programme
MEASURED IMPACT[ 200 OK ]
“Scaled brand presence to 11 APAC countries and 70+ cities, with an Indonesia commerce initiative generating IDR 1B+ in sales.”
REKA WEST ROLE
Market Expansion · Regional Strategy · Commercial Growth
WHO WE ARE
Building brands that thrive in a changing world.
The world changes. Markets shift. People move on. Brands have a choice: follow the shift or shape what comes next.
Strategy without creativity stays on paper. Creativity without strategy loses direction. Technology without purpose is just another tool.
REKA WEST brings all three together: strategy, creativity and technology to find where your brand can stand apart, then turn that thinking into ideas, experiences and solutions that move people and business forward.
WHERE WE WORK & WHAT WE KNOW
Experience across Indonesia, Asia-Pacific and international markets, spanning diverse industries and cultural contexts.
Markets
IndonesiaAustraliaBangladeshIndiaMalaysiaNepalPakistanPhilippinesThailandUnited StatesVietnam
Industries
Creative & CulturalEducationFinancial ServicesFMCG & RetailHospitality & TourismReal EstateTechnology & SaaS
01 / Business Needs
What does your business need next?
Whether you're entering a new market, looking for your next opportunity, or figuring out how to become more relevant, we help you understand the challenge, shape the strategy and turn it into action.
[02]Ready to grow further
Market Expansion
Find new audiences, channels and strategic partnerships that can help your business expand its presence and reach its next stage of growth.
Audience StrategyChannel StrategyStrategic Partnerships
[03]Need a clearer brand
Brand Strategy
Get clear on what your brand stands for, who it is for and why people should choose it, creating a stronger foundation for everything that follows.
Brand PositioningVisual IdentityBrand Storytelling
[04]Find your next opportunity
Growth Strategy
Explore where your business could go next, identify the opportunities worth pursuing and focus your resources on what can make the biggest difference.
Opportunity MappingGrowth PlanningProposition Development
[05]Have an idea to bring to life
Creative Strategy
Turn a business or brand challenge into a clear creative direction, from the big idea through to campaigns, content and experiences people want to engage with.
Campaign ConceptsCreative DirectionContent Strategy
[06]Not sure where to start?
Discovery & Audit
Not every challenge comes with a clear brief. We take a closer look at your business, brand and market to uncover what’s really happening, where the opportunity lies and what to tackle first.
Business AuditBrand AuditStrategy Workshop
02 / Connected Approach
Different pieces.
One bigger picture.
No two challenges are the same.
We bring the right mix of thinking, creativity and expertise together to find a better way forward.
rekawest.com/strategy
[01 / 04]
Strategy
Deciding where to go and what to do next with commercial clarity.
CAPABILITIES
- Market Entry
- Market Expansion
- Growth Strategy
- Marketing Strategy
- Research & Insights
- Competitor Analysis
Business thinking grounded in real-world feasibility.
rekawest.com/brand-communications
[02 / 04]
Brand & Communications
Building how your business looks, sounds, and connects with people.
CAPABILITIES
- Brand Strategy & Positioning
- Naming & Verbal Identity
- Visual Systems & Guidelines
- Packaging Design
- Campaign Creative Direction
- Copywriting & Content
Identities engineered to be impossible to ignore.
rekawest.com/experiences
[03 / 04]
Experiences
Creating ways for people to interact with and remember your brand.
CAPABILITIES
- Experiential Activations
- Brand Launch Events
- Exhibitions & Pop-ups
- Strategic Partnerships
- Customer Experience (CX)
- UI / UX Design
Bridging the physical and digital brand presence.
rekawest.com/digital-technology
[04 / 04]
Digital & Technology
Building the digital platforms and interactive tools that power growth.
CAPABILITIES
- Company & Campaign Websites
- Web Platforms & Apps
- Interactive Experiences & WebAR
- E-commerce Systems
- Data & Analytics
- Internal Platforms
Modern web architecture and immersive tech.
03 / Our Methodology
Clear steps.
Open minds.
A structured process, never a rigid one.
We adapt to what the challenge requires and work closely with you at every step.
01Understand before we act
Listen
We get to know your business, your customers, the competitive landscape and what you’re trying to achieve.
02Find the real challenge
Define
We make sense of what’s happening, uncover the opportunity and agree on where to focus.
03Explore what could work
Create
We bring business realities, cultural context and creative thinking together to develop ideas worth pursuing.
04Turn ideas into action
Make
We turn the thinking into tangible work, from campaigns and brand assets to digital platforms and experiences.
05Improve as we go
Learn
We look at what’s working, learn from the response and adapt the next move accordingly.
04 / Regional Perspective
From Indonesia,
with a regional view.
Based in Indonesia, with experience across Asia-Pacific and international markets.
For International Brands
Entering Indonesia with the right local perspective.
- Local consumer insights & competitor mapping
- Localised brand positioning & go-to-market strategy
- Local partnerships & community connections
For Indonesian Brands
Building brands ready for what’s next.
- Market validation across Indonesia & APAC
- Brand systems & English-first communications
- Digital platforms & experiences for wider audiences
05 / The Collective
Experience. Expertise. Perspective.
A collective of strategists, creatives, technologists and business minds, bringing different perspectives to brand and business challenges.
Revy Fizano
Founder & CEO
Helping brands find new opportunities, enter new markets and build stronger brands across Indonesia, Asia-Pacific and beyond.
Market EntryGrowth StrategyBrand Strategy
Indica Iowa Lou
Creative Director
Helping brands find their visual voice, shape compelling stories and turn ideas into creative work people remember.
Creative DirectionVisual IdentityCampaigns
Amiul Amruh
Technology Lead
Turning ideas into digital products, platforms and interactive experiences that are built to work in the real world.
Full Stack DevelopmentDigital PlatformsInteractive Technology
Andrei
Co-Founder & Commissioner
Bringing years of business experience, strong customer relationships and a sharp instinct for turning opportunities into real commercial value.
Business DevelopmentCustomer Relations Commercial Growth
Andrew Lie
Strategic Advisor
Bringing deep business experience and a practical understanding of managing large-scale operations, diverse business interests and long-term growth.
Business LeadershipPortfolio ManagementCommercial Operations
Daniel Santoso
Strategic Advisor
Bringing a structured approach to management, account relationships and financial matters, helping keep ideas grounded in sound business practice.
Business AdministrationAccount ManagementFinancial Accounting
06 / Selected Work
Thinking,
built and shipped.
Digital products that show how strategy turns into working platforms, from storefronts to content hubs to customer portals.
rekawest.com/work/d2c-commerce
[01 / 03]Coming soon
D2C E-Commerce
Modern Headless D2C E-Commerce Experience
Retail, fashion, specialty coffee & D2C brands
A fast, conversion-focused storefront with sub-second page loads, reliable stock handling and checkout built around Indonesia's local payment and shipping ecosystem.
WHAT IT PROVES
- Sub-second catalog & product pages
- Race-condition safe stock reservation
- QRIS, Virtual Account & GoPay checkout
Next.jsGoPostgreSQLRedisMidtrans
Case study in progress
rekawest.com/work/corporate-profile
[02 / 03]Live
Corporate & Content Hub
High-Converting Corporate Profile & Content Hub
B2B, legal, logistics & enterprise teams
A corporate website your team can update without a developer, built for Lighthouse 95+ performance and designed to turn visitors into qualified leads automatically.
WHAT IT PROVES
- Headless CMS with live preview
- Lighthouse 95+ & automated SEO
- Lead capture with email & Slack alerts
Next.jsSanityResendServer ActionsVercel
View live project
rekawest.com/work/booking-portal
[03 / 03]Coming soon
Web App & Portal
Customer Portal & Service Booking Web App
Clinics, studios & professional services
A full-stack booking platform with a customer-facing scheduler, a protected admin command centre and live business metrics to run day-to-day operations.
WHAT IT PROVES
- Double-booking safe scheduling
- Role-based admin access
- Revenue & booking trend dashboards
Next.jsPostgreSQLDrizzleAuth.jsshadcn/ui
Case study in progress
Get started
Ready to build
what's next?
Have an idea, a challenge or somewhere you want to go?
Let’s figure it out.